There’s no doubt COVID-19 changed how and where we work. But there’s nothing that will ever replace the in-person connectivity being in an office brings. People everywhere are craving some normalcy. Working exclusively from home just isn’t cutting it for many people and the reasons why are pretty obvious.
While many companies transitioned to a hybrid model where workers are coming in a few days a week and working from home the others, I’m noticing many major brands are ramping up their office space.
Even though Twitter has adopted a work from home forever policy, it also acquired more office space at its headquarters in San Francisco. Amazon, Google, and Facebook have also secured more office space and I don’t think it’s a coincidence. They are clearly onto something. These popular brands see the priceless value in being together inside an office space that simply can’t be replaced by virtual reality.
Proactive communication is one of the core values at our company and it’s something that’s best achieved in person. Some of our best ideas happen spontaneously. It happens during a conversation in the break room or over a slice of birthday cake with a team member. Something is lost over video chats and text messages. And the longer we remain out of the office, the harder it’s going to be to get that camaraderie back. There’s a natural energy flow that’s exchanged during an in-person discussion. While we were grateful to stay connected throughout the pandemic through virtual meetings and video calls, there’s nothing more powerful than brainstorming as a team in a collaborative in-person environment. From our San Diego headquarters to our additional locations throughout California and offices in New York, Denver, and Seattle, we used the pandemic to make our company stronger than ever before.
But like anything else in life that becomes part of a routine, so many American workers are feeling a disconnect from working outside of the workplace for so long. It’s time to trade the Great Resignation for the Great Office Migration.
I recently read a New York Times article that stated employees are eager to return to the workplace to feel a sense of belonging again. I can only imagine how frustrated so many workers must feel not being able to return to their workplace. The work/life balance suffers and there’s no separation between work and home life with people working out of their bedrooms or their kitchens 24/7. It’s a great way to get stuck in a rut. People want to go out to lunch again.
There has to be a better way, and so many businesses are starting to catch on to that. Companies are starting to view office space as an asset instead of a liability, which is key.
Imagine trying to develop the culture of a company and then trying to maintain that remotely? While there will always be a handful of people who don’t want to return to the workplace for in-person business dealings, I’m betting the majority have had enough of feeling displaced and would like to be part of something bigger again.
At our company, we have gone above and beyond to make each of our offices a welcoming place to work, with personalized details to complement each city we’re located in. Our offices also incorporate many distinctive touches, including gourmet kitchens and cozy lounging areas.
While there’s no place like home, there’s something to be said for taking care of business outside of one’s sacred living space. In fact, going back to the office could be the ultimate reset for a nation of workers who have Zoomed out.